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More Henkel Corporate Reporting 2014
We are active in a number of dialog platforms and initiatives on issues related to sustainability. This helps us gain a better understanding of trends and challenges. This also gives us the opportunity to develop trendsetting concepts and help shape their realization. This is why it is a priority for us to participate in scientific and political discussions on future frameworks.
In 2014, we conducted a systematic survey with stakeholders in key markets. It highlighted the fact that our target groups expect us to make sustainability an integral part of our business model. Other points of importance to these stakeholders were the consideration of social values and building partnerships with nongovernmental organizations.
Open dialog helps us understand which aspects of sustainable development are of interest to individual stakeholder groups. When we engage our stakeholders in early and thorough conversations about future social challenges, we are able to consider these ideas in our plans and actions. This open exchange is the basis for mutual understanding and an opportunity to achieve social acceptance of our entrepreneurial decisions. At the same time, the dialog is a source of new ideas for the company and allows us to identify potential risks at an early stage.
Therefore, dialog makes an important contribution to our innovation and risk management while forming the basis for the further development of our sustainability strategy and reporting. It also allows us to share our knowledge and put it to use on a broader scale.
All Henkel employees are called upon to assume responsibility in their working environment and to base their decisions on the principles of sustainable development. For many of our employees, this includes regular dialog with stakeholders. This ensures that the appropriate experts in our company and relevant stakeholder groups can engage in discussion on specific local and regional challenges. We are thus able to develop strategies and solutions where they are assessed and put into practice. The instruments, topics, duration and intensity of the dialog are aligned to the individual stakeholder groups and their specific issues.
Over the course of the last year, Henkel employees worldwide met with politicians, scientists and scholars, businesspeople and members of the public. In 2014, Henkel took part in around 120 sustainability events in 20 countries. Some examples:
At the Global Green Economic Forum in Singapore, experts from around the world discussed ideas for viable solutions to challenges on the way to building a sustainable economy. Here, Daniel Rudolph, Henkel Singapore President, explained how being a leader in sustainability offers companies a competitive advantage with customers and investors as well as current and potential employees.
At the Beauty and Personal Care Products Sustainability Summit in the United States, retailers and key players in the beauty and personal care industry came together to discuss product sustainability. The goal was to prioritize the issues of greatest concern and potential opportunities for collaborative action. Dr. Pete He, Henkel Senior Research Fellow Laundry & Home Care, explained Henkel’s approach to the responsible use of chemicals.
Experts discussed innovation and the relevance of sustainability for investors at the 2014 international Corporate Social Responsibility conference at the Humboldt University in Berlin. Jean-Baptiste Santoul, Henkel France General Manager for Laundry & Home Care, explained the importance of credible incorporation and communication of sustainability in products. Renata Casaro, Henkel Head of Investor Relations, stressed the importance of sustainability to create value.
Henkel Greater China President Faruk Arig (right) was one of six representatives of German and Chinese companies at the Sustainability Made in Germany forum in Beijing. Here, the experts discussed sustainability issues and their effect on the future. Arig spoke about Henkel’s perspective on how to drive sustainability effectively.