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More Henkel Corporate Reporting 2014
Since 2005, we have been inviting experts from various parts of the world to collaborate with Henkel in further developing our strategy. We choose these experts on the basis of their knowledge of the challenges their countries face and their experience in corporate sustainability management. Overall, the expert dialog helps us to adjust our alignment to sustainable development and social responsibility to reflect external expectations in the different regions, and to find the right answers – especially when it comes to developing appropriate solutions at the local level.
For the 2004 and 2005 Sustainability Reports, we asked experts from Brazil, China, Germany, Hungary, India, Italy, Mexico, Russia, and the USA to describe the challenges and priorities they see in their countries and regions. In 2007, we continued the regional dialog with expert Dr. Allen White of the Tellus Institute in Boston, Massachusetts, USA.
In 2008, we invited John Elkington, founder and Chief Entrepreneur of the SustainAbility Agency, London, UK, to a workshop at our headquarters in Düsseldorf. In the context of his presentation, John Elkington described to Henkel sustainability experts the current challenges associated with the topic of sustainability. The panel also discussed risks and opportunities associated with intensified marketing communication of sustainability activities on brand and product level. In developing our new sustainability strategy, we pursued our existing dialog with five selected experts from Germany, Switzerland, the USA and India. At the end of 2010, these specialists met with members of the Henkel Sustainability Council in a workshop held at our headquarters in Düsseldorf to discuss current trends in sustainable development, to evaluate their impact on business and our markets, and to identify concrete options for action.
This strategy mind-map documents the results of the workshop held in December 2010 to develop Henkel’s Sustainability Strategy 2030.
As part of a series of round table discussions, Dr. Rob Melnick, Executive Dean of the Global Institute of Sustainability at Arizona State University, USA, spoke to Henkel employees in May 2012 in Düsseldorf. His talk focused on the challenges that regions and cities face in reconciling a higher quality of life with sustainability. Already in February 2012, Prof. Dr. Uwe Schneidewind, President of the Wuppertal Institute for Climate, Environment and Energy, discussed the challenges and opportunities presented by sustainable development. The goal of this internal discussion series and the dialog with external stakeholders in 2012 was to give employees a deeper understanding of Henkel's Sustainability Strategy 2030 and communicate it to external stakeholders.
Collectively, the experts’ contributions present a balanced picture of the key issues in emerging economies and industrialized countries. It is clear that, while many of the challenges of sustainable development are similar everywhere, priorities and perspectives differ widely from region to region. Emerging economies, in particular, expect multinationals to contribute to the development of their countries. In industrialized countries, in contrast, maintaining competitiveness is increasingly becoming a key challenge. The table presents the results of our dialog with the experts in condensed form and gives concrete examples of the varied expectations. Based on the results of the dialog, we have developed our Sustainability Reporting still further. The new reporting structure directly reflects the key areas identified in the dialog and indicates the company’s responses to the different regional and global challenges. This approach is intended to emphasize how seriously we take our corporate responsibilities and contribute to sustainable development.
Expectations in industrialized countries
Expectations in emerging economies
Values and management
Products and marketing
Resource efficiency and climate protection
Employees and jobs