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More Henkel Corporate Reporting 2014
In addition to Henkel’s corporate engagement aligned with our Sustainability Strategy, our brands also enter social partnerships worldwide.
Our partners and our people are key to driving sustainability along our social partnership activities and in all areas of life. In cooperation with the “Fritz Henkel Stiftung” foundation, our brands support them with products and expertise. They make the difference through their commitment, skills and knowledge, both in their daily business actions and in our communities, where they contribute to sustainability.
Through “Projekt Futurino,” Persil provided 150,000 euros in support of 54 developmental and educational projects Germany-wide in 2014. The high school project “Learning and teaching with bees” at the Johann Michael Fischer Gymnasium in Burglengenfeld in Bavaria received special funding of 10,000 euros. This was awarded through a competition the initiative organized jointly with the magazine familie&co. Since 2007, the Persil initiative has been supporting developmental and educational projects all over Germany that make children more aware of nature and the environment.
The children at the “Sonnenschein” (Sunshine) daycare facility in Otterwisch, Germany, had wanted to have a “dream garden” for so long. Now this dream has come true, because their “TRAUMKinderGARTEN” project is being supported by “NaturKinder,” a joint initiative of Persil sales and marketing and the German drugstore chain, Rossmann. The aim of the project is to create an adventure area in natural surroundings, so that the children will be motivated to get more exercise and fresh air.
The NaturKinder 2014 initiative provides a total of 50,000 euros to support projects all over Germany that are designed to bring children closer to nature.
“The idea is that early experiences with nature will have a positive influence on children’s environmental consciousness,” explains Eckhard von Eysmondt, Marketing Director for Laundry & Home Care at Henkel.
On the Rossmann Facebook page, visitors were able to vote for their favorite project. And as a result, the kids from Otterwisch were finally given their dream garden. Since the sustainability initiative was launched in 2013, 1,800 children have already been able to enjoy the results of a great variety of projects.
Since 2010, “Shaping Futures” has made training in hairdressing available to young people, providing them with better options for the future. Volunteer hairdressers and members of the Schwarzkopf Professional team join forces with the SOS Children’s Villages, local aid organizations, and the “Fritz Henkel Stiftung” foundation in this educational initiative. The project was expanded to five additional countries in 2014: Croatia, Jordan, the Philippines, Poland and Ukraine. Since its launch in 2010, over 800 young people from 19 countries have participated in courses.
Practicing with a mannequin head: in Cochin, India, Sabira (middle) takes part in the vocational training along with other Indian students.
Ellie ten Grotenhuis gave some valuable help to a student named Phillipine during her training in Ennerdale, South Africa.
Coached by Smiljan Skarica (far left), future hairdressers in Slovenia practiced the right way to wash hair.
Schwarzkopf Professional’s educational initiative “Shaping Futures” enables young people from SOS Children’s Villages to acquire basic training in hairdressing techniques. Since the beginning of 2010, more than 800 youths from 19 countries have participated in the training courses.
Using the side of a building in Belgrade as their canvas, Pablo Tongi and Christian Rebecchi used Ceresit Visage products to create a mural. Henkel Serbia commissioned the art, which was unveiled at the 2014 Mikser Art Festival. The mural was donated to the city as a part of a long-term plan for urban revitalization. “Providing art for the neighborhood is a great way to contribute to revitalization,” says Henkel Serbia employee Mislav Smolcic. “We were proud to support this project and plan similar initiatives in the future.”