Please accept our cookies to get the best experience of our website.
There are some features that may not work without cookies.
To find out more about the cookies we use, visit our . Cookie information page
More Henkel Corporate Reporting 2014
An important objective of our strategy is fostering sustainable, resource-conserving consumption. Our products are the key here. They are used daily in millions of households and often require water and energy. As much as 70 percent of the environmental footprint of our products is generated during their use. We thus concentrate on developing products that enable the efficient use of resources such as energy and water. Through targeted consumer communication, we also try to promote responsible use of the products. We use communication appropriate for the target group, including on the internet, to point out the advantages of our products. We also encourage resource-efficient use, for example by means of our Persil resource calculator for laundry.
Our retailers are important partners for Henkel on the road to more sustainable consumption. They provide platforms for informing consumers about more sustainable products and how to use them in an environmentally responsible way. In 2014, we intensified our cooperation with Walmart, for example. We are working more closely together on sustainable solutions for packaging development and more efficient logistics.
The Laundry & Home Care business unit generates more than 45 percent of its sales with products that have been on the market for less than three years. At the beginning of any product development project, the sustainability improvements are already charted out for each later innovation. In order to expand this leading position still further, Laundry & Home Care places great importance on collaborative research and open innovation, harnessing the capabilities of external innovation partners such as universities, research institutes, suppliers and customers. Through early and extensive involvement of these innovation partners, the aim is to satisfy customer wishes for improved product performance, optimal convenience and maximal efficiency while also providing enhanced sustainability at the same time.
One important contribution to sustainability in the laundry detergents business is the result of a long-standing research cooperation with BASF. Researchers from BASF and Henkel have jointly developed ingredients for a new generation of premium laundry detergents. These unique ingredients offer advantages in two key sustainability dimensions: performance and energy. They help to remove stubborn stains at significantly lower washing temperatures than is possible with conventional laundry detergents. Consumers therefore obtain first-class cleaning results while using less energy. This new technology is incorporated in the product Persil Kalt Aktiv.
Another example of an energy-efficient product innovation in laundry detergents is Persil Duo- Caps. This product combines the brightness formula with a powerful active stain remover and achieves full washing performance even at low temperatures. The pre-portioned doses are easy to use and prevent overdosage.
The enzyme technology used in Pril Kraft-Gel removes starch residues even more effectively and sustainably when washing dishes by hand.
The Laundry & Home Care business unit also makes use of innovations from other industries, such as food and beverages, food processing, pharmaceuticals, and textiles, in order to make its products even more effective and efficient. In formulating its automatic dishwashing detergents Somat Gold and Somat 10, for example, Henkel uses a substance that was originally developed in the pharmaceuticals industry to allow tablets to dissolve rapidly. This ingredient ensures that the Somat Gold and Somat 10 tabs dissolve more rapidly than in predecessor products and are thus excellently suited for use in the low-temperature cycles of automatic dishwashers. This innovation not only delivers first-class product performance, as the active substances are released more quickly, but also reduces energy use – to the benefit of consumers.
Henkel has worked with Novozymes to develop powerful enzymes incorporated in its Pril hand dishwashing liquid to ensure fast and effective removal of rice, pasta and other starch-based residues. Thanks to these enzymes and extensive measures to optimize the product formula, Henkel is reducing the use of surfactants and lowering its carbon emissions by more than 10,000 metric tons per year. This is equivalent to the volume of carbon dioxide that would be absorbed annually by a forested area three times the size of Central Park in New York.
In 2005, Henkel became the first company to fulfill the criteria of the Charter for Sustainable Cleaning of the International Association for Soaps, Detergents and Maintenance Products (A.I.S.E.). Since then, more than 200 other companies have committed to the Charter. All companies that sign the Charter pledge to continuously improve their processes and to report annually on their economic, environmental and social advances, using defined indicators.
Innovative auto-dosing technology prevents excessive dosing of this liquid laundry detergent. Its highly concentrated formula also saves resources such as water and energy. The liquid detergent delivers full cleaning power even at low temperatures and thus also helps to save energy in the use phase.
As part of its further development, the A.I.S.E. Charter was expanded in 2010 to include the key dimension of products. Since then, it has become possible to show not only that a product was manufactured by a company with sustainable business practices, but also that the product itself has an advanced sustainability profile (ASP). In the laundry detergents category, for example, four criteria are of particular importance: environmental safety of the ingredients; resource efficiency with regard to dosage and packaging materials; washing performance at low temperatures; and consumer information.
Products that satisfy all of the defined requirements may communicate this to consumers on their packaging by means of the A.I.S.E. Charter logo introduced in 2011. Initially, our liquid and powder laundry detergents, fabric softeners and automatic dishwashing products qualified to bear the logo. Now, in a second stage, our all-purpose cleaners and special spray cleaning products (glass, window, bath, kitchen) are also entitled to carry the ASP logo.
In 2014, A.I.S.E. launched the European campaign “I prefer 30°” with the help of Henkel and other partners. The goal of the campaign is to encourage consumers to use lower temperatures when washing laundry. On the website www.iprefer30.eu, consumers can read more about which textiles are especially suited for washing at 30 degrees Celsius and pick up tips on laundering in general.
A.I.S.E., the International Association for Soaps, Detergents and Maintenance Products, is an important partner of Henkel for targeted communication with consumers on sustainability matters.
Since 2014, Henkel has also been supporting the Europe-wide A.I.S.E. education initiative “Keep Caps from Kids.” A video and a website – available in all EU languages – tells viewers why it is so important to keep liquid detergent capsules out of the reach of children. The www.keepcapsfromkids. eu site also provides tips on how to use liquid laundry detergent capsules safely. This online education campaign supplements the voluntary initiative “A.I.S.E. Product Stewardship Programme for Liquid Laundry Detergent Capsules” that the laundry detergent industry in Europe launched at the end of 2012. For example, the safety pictogram “Keep away from children” devised by A.I.S.E. is printed on the packaging of liquid laundry detergent capsules from all manufacturers who, like Henkel, are partners in supporting the product stewardship program.
The innovative multi-functional technology incorporated in the Somat 10 and Somat Gold tabs provides impressively powerful cleaning performance and easy handling. In the “Footprint” dimension, the good solubility is the main factor determining the highly effective performance in dishwashing cycles at temperatures as low as 40 degrees Celsius. Consumers can save significant amounts of energy compared with similar cycles at higher temperatures. Somat Gold also offers even more effective cleaning power, which eliminates the need for long pre-soaking of dishes and so saves even more water and energy. If all Somat users skipped the pre-soak phase, they could save as much electricity as the total annual consumption of 360,000 households. The matrix shows all the hot spots for this product category. These are the fields with the greatest relevance for sustainability.