Please accept our cookies to get the best experience of our website.
There are some features that may not work without cookies.
To find out more about the cookies we use, visit our . Cookie information page
More Henkel Corporate Reporting 2014
In order to anchor sustainability in the innovation process, we need integrated systems that supply information in a user-friendly format that saves time and costs. With a range of new steering instruments, Beauty Care has automated the calculation of the environmental footprint of formulas and packaging and systematically integrated this into its development process. Thanks to intelligent interlinking of databases, these tools allow product developers to measure and control the effects on the ultimate environmental footprint of a product even at the early stage of selecting the raw materials.
Our strategic partners in the supply chain make an important contribution to this endeavor as well. Joint programs to define the requirements on the environmental data of the raw materials supplied help us to apply these steering systems worldwide.
In addition to continuously improving the environmental compatibility of our products through the use of readily biodegradable raw materials, we also continuously reduce the level of wastewater pollution by our production sites. In our Viersen-Dülken plant in Germany, which produces hair-coloring products, we have introduced an intelligent bio-monitoring system which uses chemical and biological analyses to assure the environmental safety of the neighboring surface waters.
The holistic approach of thinking in product life cycles is supported by innovative digital solutions for efficient steering of the sustainability performance of our products and processes.
Achieving a better quality of life and well-being for as many people as possible within the limits of our planet’s resources is a universal social and political goal. Besides providing personal hygiene for the skin, hair and teeth, cosmetic products also contribute greatly to the emotional aspects of quality of life. They help people to look well-groomed, emphasize their personal style and strengthen their self-esteem. Our cosmetics and personal care products, which are used daily by millions of people worldwide, make a valuable contribution in this respect. Consequently, we link our ambition to enhance the quality of life with the will to promote sustainable lifestyles.
From life-cycle analyses, we know that our consumers influence the carbon footprint of our products to a very large extent. This is especially true of products that are rinsed off or washed away after use, mainly because of the energy required to heat the water. We use the creative potential of digital media to motivate our consumers to act in a sustainable manner and develop new ways of addressing and communicating with them. By doing so, we aim to enhance the attraction of sustainable lifestyles.
One example of this is the videos made during an international online competition, calling on consumers in creative and entertaining ways to conserve resources when taking a shower. With our resource calculator, consumers can find out online just how much their behavior can affect water use, the environmental footprint, and the cost of showering, bathing, drying their hair, brushing their teeth and washing their hands.
Together with our retail partners, we use the formats described to engage with consumers and make extensive use of digital media. We focus specifically on the communication channels of greatest relevance to consumers and adapt the style of communication to the needs of the different consumer groups we target. This allows us to strengthen awareness of sustainable consumption behavior.
The product line Diadermine N°110 combines excellent efficacy and certified compatibility, even for people with sensitive skin, all with a reduced environmental footprint.
The product line Diadermine N°110, introduced to mark the 110th anniversary of the facial care brand, combines excellent efficacy and compatibility with a reduced environmental footprint. The body oil can be manufactured without heating the ingredients, so that the production process uses less energy, which significantly reduces the carbon footprint. Only plant-based oils are used. Through smart combination of 11 multi-functional active ingredients, the entire care series provides perceptible anti-aging effects. All skin-care products of the Diadermine brand have also been recognized by the European Centre for Allergy Research Foundation (ECARF) for their especially good skin compatibility and particularly low allergenic potential.
We continue to improve our existing assortments as well, as part of our commitment to sustainable development. To cite one example, a new formula was developed for the Power Hair Lacquer under the Taft styling brand, which delivers the same performance with 15 percent less styling active ingredients than its predecessor. We also use this innovative technology in other brands, which has helped us to cut carbon emissions by 800 metric tons every year.
Marion Trappen and Dr. Joachim Kremer accepted the award from the Lebensmittel Praxis retail magazine on behalf of Beauty Care. The innovative formula of the styling powder results in a 90-percent smaller carbon footprint compared with foam-based products. The packaging uses neither gas propellant nor resource-intensive aluminum.
Comprehensive advice for consumers goes hand in hand with product safety. Advice hotlines have therefore been set up in most countries where our products are sold so that consumers can receive competent, quick and reliable information about product properties or ingredients. Consumers can also use our social media channels. In Europe alone, this results in around 180,000 consumer contacts each year. Product-related feedback is documented in our quality assurance system and channeled into our ongoing product development processes.
We also support our customers in the Hair Salon business with in-person product training courses and web-based seminars. Through the international Schwarzkopf Academy (ASK), we offer an advanced vocational training program that assists hairdressers in a variety of ways in their own continuing professional development, as well as coaching them in the proper use of our products.
Schwarzkopf Professional’s educational initiative “Shaping Futures” enables young people from SOS Children’s Villages to acquire basic training in hairdressing techniques. Since the beginning of 2010, more than 800 youths from 19 countries have participated in the training courses.
The Beauty Care business unit promotes social progress through a series of social initiatives. Enabling young people from SOS Children’s Villages to learn basic hairdressing techniques is the goal of the “Shaping Futures” initiative that Schwarzkopf Professional launched in November 2010. Since then, 200 hairdressers and employees of Schwarzkopf Professional have volunteered their time to train more than 800 young people in the SOS Children’s Villages run by this charitable organization in 19 countries. Jobs have been arranged for more than half of the students trained. In 2014, courses were held for the first time in the Philippines, Jordan, Poland, Croatia and Ukraine.
For the ninth year running, Schwarzkopf has been a sponsoring partner to children’s aid projects in Germany organized by the “Tribute to Bambi” foundation. In 2014, support was provided to various charities, including TABEA e.V., an organization that helps children and families to come to terms with loss and overcome crises following the death of a family member.
Beauty Care has supported the international “look good feel better” program since 2006. To help raise the self-esteem of women undergoing cancer therapy and give them strength to meet the challenges they face, the DKMS LIFE patient care program offers free cosmetic seminars. For the sixth year in succession, Schwarzkopf is a main sponsor of the Charity Ladies’ Lunch, the proceeds of which go to fund this program.
The Henkel Sustainability#Master® reveals the sustainability profile of the new Gliss Kur Ultimate Repair Shampoo. A new platform formula was developed for this product. By optimizing the surfactant combination, the carbon footprint has been reduced by 15 percent. The formula contains 5 percent more renewable ingredients. The share of readily biodegradable substances has been increased by 10 percent. At the same time, the product performance has been improved in aspects of high relevance to consumers, with 15 percent better wet combability, and 38 percent better repairing of split ends. The matrix shows all the hot spots for this product category; these are the fields with the greatest relevance for sustainability.